Case Studies

Case Studies

Case
Studies

Proven Results Across
housing product types

From pre-development through lease-up or sellout, Ritschel Consulting delivers research, strategy, pricing, marketing, and execution that moves communities from potential to performance.

Proven Results Across housing product types

From pre-development through lease-up or sellout, Ritschel Consulting delivers research, strategy, pricing, marketing, and execution that moves communities from potential to performance.

For Sale COMMUNITies

  • James Place, Morristown, NJ

    • 92 age-targeted suburban townhomes
    • Average Price: $700,000
    • NAHB Marketing Innovation Award
    • NJBA Community of the Year

  • Mariner’s Pointe - Hopatcong, NJ

    • 35 lakefront townhomes
    • Average Price: $625,000
    • NJBA Community of the Year

  • 365 Ocean - Long Branch, NJ

    • 57 oceanfront luxury condominiums with
    resort amenities
    • Average Price: $1 Million
    • 2-time NJBA Community of the Year

  • Summit Place - Summit, NJ

    • 35 transit-oriented luxury condominiums
    • Average Price: $900,000
    • 2-time NJBA Community of the Year

For Sale COMMUNITies

  • James Place, Morristown, NJ

    • 92 age-targeted suburban townhomes
    • Average Price: $700,000
    • NAHB Marketing Innovation Award
    • NJBA Community of the Year

  • Mariner’s Pointe - Hopatcong, NJ

    • 35 lakefront townhomes
    • Average Price: $625,000
    • NJBA Community of the Year

  • 365 Ocean - Long Branch, NJ

    • 57 oceanfront luxury condominiums with
    resort amenities
    • Average Price: $1 Million
    • 2-time NJBA Community of the Year

  • Summit Place - Summit, NJ

    • 35 transit-oriented luxury condominiums
    • Average Price: $900,000
    • 2-time NJBA Community of the Year

For Sale COMMUNITies

  • James Place, Morristown, NJ

    • 92 age-targeted suburban townhomes
    • Average Price: $700,000
    • NAHB Marketing Innovation Award
    • NJBA Community of the Year

  • Mariner’s Pointe - Hopatcong, NJ

    • 35 lakefront townhomes
    • Average Price: $625,000
    • NJBA Community of the Year

  • 365 Ocean - Long Branch, NJ

    • 57 oceanfront luxury condominiums with
    resort amenities
    • Average Price: $1 Million
    • 2-time NJBA Community of the Year

  • Summit Place - Summit, NJ

    • 35 transit-oriented luxury condominiums
    • Average Price: $900,000
    • 2-time NJBA Community of the Year

For Rent
Communities

  • Allure at Vosseller - Bound Brook, NJ

    • 42 suburban luxury apartments
    • Average Monthly Rent: $3000
    • NJ Metro Builders Community of the Year

  • Mosaic South Orange – South Orange, NJ

    • 42 transit-oriented boutique luxury apartments
    • Average Monthly Rent: $5200
    • NJBA Community of the Year

  • 221 Bergen – Harrison, NJ

    • 110 urban apartments in an emerging urban district
    • Average Monthly Rent: $2,300

  • 325 Ferry – Newark, NJ

    • 100 luxury apartments with amenities in a neighborhood
    transforming from industrial to residential
    • Average Monthly Rent: $2600

For Rent
Communities

  • Allure at Vosseller - Bound Brook, NJ

    • 42 suburban luxury apartments
    • Average Monthly Rent: $3000
    • NJ Metro Builders Community of the Year

  • Mosaic South Orange – South Orange, NJ

    • 42 transit-oriented boutique luxury apartments
    • Average Monthly Rent: $5200
    • NJBA Community of the Year

  • 221 Bergen – Harrison, NJ

    • 110 urban apartments in an emerging urban district
    • Average Monthly Rent: $2,300

  • 325 Ferry – Newark, NJ

    • 100 luxury apartments with amenities in a neighborhood
    transforming from industrial to residential
    • Average Monthly Rent: $2600

For Rent
Communities

  • Allure at Vosseller - Bound Brook, NJ

    • 42 suburban luxury apartments
    • Average Monthly Rent: $3000
    • NJ Metro Builders Community of the Year

  • Mosaic South Orange – South Orange, NJ

    • 42 transit-oriented boutique luxury apartments
    • Average Monthly Rent: $5200
    • NJBA Community of the Year

  • 221 Bergen – Harrison, NJ

    • 110 urban apartments in an emerging urban district
    • Average Monthly Rent: $2,300

  • 325 Ferry – Newark, NJ

    • 100 luxury apartments with amenities in a neighborhood
    transforming from industrial to residential
    • Average Monthly Rent: $2600

ADAPTIVE REUSE
For Sale/For Rent

  • East Gate – Fort Monmouth, NJ

    • Conversion of 68 early 1900’s US Army Officer’s quarters
    to for-sale townhomes and detached homes
    • Average Price: $750,000

  • Titan – Union, NJ

    • Conversion of former bank into 40 apartments
    in a revitalizing urban neighborhood
    • Average Monthly Rent: $2800

ADAPTIVE REUSE
For Sale/For Rent

  • East Gate – Fort Monmouth, NJ

    • Conversion of 68 early 1900’s US Army Officer’s quarters
    to for-sale townhomes and detached homes
    • Average Price: $750,000

  • Titan – Union, NJ

    • Conversion of former bank into 40 apartments
    in a revitalizing urban neighborhood
    • Average Monthly Rent: $2800

TURNAROUND /
RE-LAUNCH

  • Paris Square – Northvale, NJ

    • Strategic repositioning, pricing, and comprehensive
    marketing relaunch for 40 remaining unsold residences
    in an 88-unit active adult community that had stalled
    after more than a decade of development.
    • Achieved sellout in 2 years
    • Average Price: $585,000

  • Park Plaza – Bradley Beach, NJ

    • Complete re-branding and re-launch of a failed 42-unit
    for sale condominium community into rental
    apartments
    • Achieved full lease-up in 30 days.
    • Average Monthly Rent: $2800

TURNAROUND /
RE-LAUNCH

  • Paris Square – Northvale, NJ

    • Strategic repositioning, pricing, and comprehensive
    marketing relaunch for 40 remaining unsold residences
    in an 88-unit active adult community that had stalled
    after more than a decade of development.
    • Achieved sellout in 2 years
    • Average Price: $585,000

  • Park Plaza – Bradley Beach, NJ

    • Complete re-branding and re-launch of a failed 42-unit
    for sale condominium community into rental
    apartments
    • Achieved full lease-up in 30 days.
    • Average Monthly Rent: $2800

TURNAROUND /
RE-LAUNCH

  • Paris Square – Northvale, NJ

    • Strategic repositioning, pricing, and comprehensive
    marketing relaunch for 40 remaining unsold residences
    in an 88-unit active adult community that had stalled
    after more than a decade of development.
    • Achieved sellout in 2 years
    • Average Price: $585,000

  • Park Plaza – Bradley Beach, NJ

    • Complete re-branding and re-launch of a failed 42-unit
    for sale condominium community into rental
    apartments
    • Achieved full lease-up in 30 days.
    • Average Monthly Rent: $2800

MARKET RESEARCH AND
PERFORMANCE OPTIMIZATION

  • Armonk Apartments – Armonk, NY

    • Feasibility study for a proposed 150-unit age-targeted suburban luxury rental community

  • REVA Apartments – Rahway, NJ

    • Introductory rental unit pricing and consultation on price adjustments during lease-up for a 217-unit transit-oriented community

  • Elizabeth Street Apartments - Franklin Township, NJ

    • For-sale vs. for-rent feasibility study for a proposed 250-unit stacked flat highrise building

  • Age-Restricted For-Sale Community - Oxford, CT

    • Feasibility study for 225 proposed age-restricted for-sale single family
    detached homes and townhomes

  • Copper Beech Condominiums – Madison, NJ

    • For-sale unit pricing study and finish upgrade recommendations for a 28-unit suburban rental to for-sale condominium conversion

  • Woods at King George Apartments – Green Brook, NJ

    • Finish upgrade recommendations and incremental revenue projections for an
    existing workforce housing community

MARKET RESEARCH AND
PERFORMANCE OPTIMIZATION

  • Armonk Apartments – Armonk, NY

    • Feasibility study for a proposed 150-unit age-targeted suburban luxury rental community

  • REVA Apartments – Rahway, NJ

    • Introductory rental unit pricing and consultation on price adjustments during lease-up for a 217-unit transit-oriented community

  • Elizabeth Street Apartments - Franklin Township, NJ

    • For-sale vs. for-rent feasibility study for a proposed 250-unit stacked flat highrise building

  • Age-Restricted For-Sale Community - Oxford, CT

    • Feasibility study for 225 proposed age-restricted for-sale single family
    detached homes and townhomes

  • Copper Beech Condominiums – Madison, NJ

    • For-sale unit pricing study and finish upgrade recommendations for a 28-unit suburban rental to for-sale condominium conversion

  • Woods at King George Apartments – Green Brook, NJ

    • Finish upgrade recommendations and incremental revenue projections for an
    existing workforce housing community

MARKET RESEARCH AND
PERFORMANCE OPTIMIZATION

  • Armonk Apartments – Armonk, NY

    • Feasibility study for a proposed 150-unit age-targeted suburban luxury rental community

  • REVA Apartments – Rahway, NJ

    • Introductory rental unit pricing and consultation on price adjustments during lease-up for a 217-unit transit-oriented community

  • Elizabeth Street Apartments - Franklin Township, NJ

    • For-sale vs. for-rent feasibility study for a proposed 250-unit stacked flat highrise building

  • Age-Restricted For-Sale Community - Oxford, CT

    • Feasibility study for 225 proposed age-restricted for-sale single family
    detached homes and townhomes

  • Copper Beech Condominiums – Madison, NJ

    • For-sale unit pricing study and finish upgrade recommendations for a 28-unit suburban rental to for-sale condominium conversion

  • Woods at King George Apartments – Green Brook, NJ

    • Finish upgrade recommendations and incremental revenue projections for an
    existing workforce housing community